Have you heard content creators say, “You need to repurpose the content that you make”, but you are unsure what it means and how to do it for your crafting business? Don’t worry, there are several ways you can repurpose your content in the crochet world. In this blog post, I’ll share some tips and tricks to help you understand what it means to repurpose content and how to do it.
In the vast world of social media and content creation, finding new and engaging ideas to share with your audience can sometimes feel like a huge chip on your shoulder. Having to be active every day creating new content can feel overwhelming, you might even feel that you don’t have enough content to go around and keep people on your page.
However, there’s a clever strategy that not only saves time but also helps you reach more buyers: repurposing your crochet content. We’ll explore what it means to repurpose content, provide practical examples, and discuss why it’s a valuable approach for your crochet business.
Understanding Content Repurposing
Content repurposing involves taking existing content and presenting it in a new format or platform. Rather than constantly creating new material from scratch, you edit and tweak your existing content in various ways to keep your audience engaged and attract new followers.
Example: Repurposing a Crochet Content Post
Let’s say you’ve created an Instagram post showcasing a new amigurumi pattern you’ve designed. Here’s how you can repurpose that content across different platforms:
- Reel: Transform the images or video into a Reel. Show snippets of the creation process, add upbeat music, and use text overlays to highlight key features. This Reel can quickly capture attention and engage viewers scrolling through their feed.
- Blog Post: Expand on the story behind the design featured in your Instagram post. Share insights into your creative process, offer tips for crocheters interested in trying the pattern, and include high-quality images showcasing different angles of the finished product.
- Email: Write an email newsletter announcing the release of the new pattern. Provide a sneak peek of the design, offer exclusive discounts or bonuses for subscribers, and include a call-to-action directing them to your online store to make a purchase.
- YouTube Shorts/TikTok: Use the same video you have created for your reel on Instagram and repost it to YouTube shorts, TikTok video. On each platform, you can tweak the caption a little.
Benefits of Content Repurposing
- Time-Saving: Repurposing content eliminates the need to constantly brainstorm new ideas and create fresh material. Instead, you can focus your time and energy on maximizing the impact of your existing content across multiple channels.
- More family time: Having your content planned and being able to repurpose your content means you will be spending less time on your phone creating content.
- Reaching More Buyers: By repurposing content for different platforms, you can reach a broader audience with varying preferences. Some people may prefer visual content on Instagram, while others may prefer in-depth tutorials on YouTube or informative blog posts.
- Feel less disconnected with your loved ones: I still sometimes struggle to put my phone away especially when I haven’t planned my week properly and that’s why I can feel disconnected around my loved ones some days.
- Preventing Burnout: Constantly having to create new content can lead to burnout and creative fatigue. Repurposing allows you to breathe new life into your existing content without feeling overwhelmed by the pressure to constantly produce something new.
- Less likely to feel like a failure: Having content planned out makes you feel more positive. I know many times when I get a creative block, it feels like my business is failing and I’m doing everything wrong. But having content to upcycle and repurpose is good for those days when you don’t even want to look at your business.
Schedule repurposed content on different days of the week:
Depending on which following you want to reach first, will be first in line to see the content. For example, your email subscribers are the ones who get special treatment because they tend to be the first buyers of a new product. You can follow up the next day by posting on one of your social platforms and move down the list of when to post. The same content can be a carousel post on Monday and then turned into a Reel on Thursday. This way, you will always have something to post each day.
Upcycling used Content
In addition to repurposing content across different platforms, don’t overlook the power of upcycling and reposting old content with a fresh twist. Simply changing a few lines in your original caption or updating the imagery can make older posts feel new again. This approach not only saves time but also reinforces the value of your content to both new and existing followers.
Don’t be scared that old followers will constantly see the same post, in the beginning, I was also afraid of this but the chances that a follower will see an old post are very slim. Remember to update and change the hashtags and keywords from your old post that you haven’t used before, this will put new eyes on your post for people searching those keywords. Remember to keep keywords and hashtags relevant to your niche.
Want to design your own amigurumi patterns? Read my blog post to find out what basic steps you need to know to design your first pattern, read more HERE.
In conclusion, content repurposing is a smart strategy for maximizing the reach and impact of your crochet business’s content. By creatively renewing your existing material across various platforms, you can save time, reach more buyers, and prevent burnout in the long run. So, the next time you’re struggling to come up with new ideas, remember the power of repurposing and upcycling old post!
Now that you have learned what repurposing content is, I can help you out with a planner where you can jot down all your ideas. My 24-page planner includes all the planning sheets you need to successfully plan your content on social media. Some bonus tips in the eBook include sharing a content tip I have been using since I started designing patterns. I also share some hacks on hashtags, and of course, a bonus in this planner sheet is a Canva template to pre-design your social media platform and choose brand coloring.
So if you are ready to take your crochet social platforms to the next level and spend less time posting and more time crafting grab my this 24 page planner HERE.
Also available on Etsy.
